I began my professional career marching away from Modern Dance toward the independent promise of Entrepreneurship. Along the way I discovered that there were many untraveled paths between creative exploration and business structure. I am most at home in this middle ground, where crazy ideas lead to practical innovation and diverse perspectives amplify the best solution. I see strategy as the glue between ideas and actions, and I love building the bridges that take ideas from post-its to mission statements.

Nike, Inc., Digital Product Creation — Insight-Led Digital Transformation

Insights Manager for Footwear Capability Team
  • Partner with product teams to gather rich qualitative insights about end-to-end product creation users and needs.
  • Act as thought partner for senior leadership, championing design thinking and user-centricity across programs.
  • Collaborate with program leadership to apply insights to strategic planning: resource allocation, roadmap, KPIs.
  • Manage research scope and socialization to integrate with agile development, supporting continuous delivery.
  • Implement diverse methods: from year-long embedded ethnographic studies to journey mapping workshops.
  • Brief, scope, budget, and manage agency engagements for Apparel, Footwear, Innovation, and Digital teams.
  • Design and facilitate dozens of design thinking workshops, coaching an empathetic mindset, insight gathering instincts, and accountability for delivering user value.

Nike, Inc., WD+C — Delivering Inspiring Workplaces

Experience Designer for Innovation Team (ETW)
  • Develop experiential research tools that illuminate user pain points and clarify workplace priorities.
  • Design and distribute surveys, facilitate focus groups, and interview leadership to collect dimensional insights.
  • Synthesize, package, and present key insight findings to leadership to drive design strategy evolution.
  • Elevate consumer experience in strategy discussions, develop experience KPIs to measure progress.

Cornell University — Executive Education in Design Thinking

Coach: Empathy, Active Listening, Relationships, Team Dynamics
  • Coached executives in design thinking methodology for rapid creative prototyping; clients include AARP, Google.
  • Worked one-on-one with executives to brainstorm how creative innovation processes could inspire their teams.
  • Facilitated empathy-driven ideation workshops, prioritizing user experience at every stage.
  • Recruited and briefed ground-level users to test workshop ideas in real time, give feedback to executive teams.
  • Developed multimedia, client-customized resources and assisted with business development efforts.

Baffledazzle — Adventure-in-a-Box Jigsaw Puzzles

Founder: Market Strategy, Product Creation, Merchandising, Fulfillment
  • Designed operating model and raised $14k to purchase CO2 laser engraver for educational jigsaw puzzle company.
  • Developed line plan around key market segments, designed product to promote discovery and self-guided learning.
  • Established e-commerce business, marketed to wholesale and individual consumers, started custom design service.
  • Managed logistics for on-time delivery and manufacturing efficiency; Sourced raw materials; negotiated bulk pricing.
  • Mastered vector-based design for laser applications and CO2 laser cutting/etching of wood, paper, acrylic, wool.

semifold — Experiential Products for Curious People

Co-Founder and Business Lead: Retail Accounts, Operations, Finance, Logistics
  • Launched start-up to translate movement experiences into conceptually-innovative clothing and footwear.
  • Developed mission driven business model, focused on grassroots product exposure and diverse customer profiles.
  • Managed sourcing, manufacturing, logistics, and sales functions, stayed accountable to self-set deadlines.
  • Successfully sourced, funded, and imported 7000 units of soft goods from China, India, and Pakistan.

Cornell University — Johnson Graduate School of Management

Master of Business Administration with Honors
  • Johnson Leadership Fellow: Led two teams of 5 first-year MBAs, coached personal development, communication.
  • Forté Fellow: Scholarship for promising women exhibiting exemplary leadership.

University of Utah — David Eccles School of Business

Bachelor of Science in Entrepreneurship — Summa Cum Laude
  • Full Tuition Presidential Scholarship, Presidential Ambassador for Executive-level fundraising events.

Personal & Community

  • Struggling mightily to overcome twelve years of ballet training and become a respectable hip hop dancer.
  • Studying Japanese and planning adventures for bi-annual roadtrips around Japan. Next one is Osaka to Okayama.
  • Founder of a training accountability community group for handbalancers in Portland.