I began my professional career marching away from Modern Dance toward the independent promise of Entrepreneurship. Along the way I discovered that there were many untraveled paths between creative exploration and business structure. I am most at home in this middle ground, where crazy ideas lead to practical innovation and diverse perspectives amplify the best solution. I see strategy as the glue between ideas and actions, and I love building the bridges that take ideas from post-its to mission statements.
Nike, Inc., Digital Product Creation — Insight-Led Digital Transformation
Insights Manager for Footwear Capability Team
Partner with product teams to gather rich qualitative insights about end-to-end product creation users and needs.
Act as thought partner for senior leadership, championing design thinking and user-centricity across programs.
Collaborate with program leadership to apply insights to strategic planning: resource allocation, roadmap, KPIs.
Manage research scope and socialization to integrate with agile development, supporting continuous delivery.
Implement diverse methods: from year-long embedded ethnographic studies to journey mapping workshops.
Brief, scope, budget, and manage agency engagements for Apparel, Footwear, Innovation, and Digital teams.
Design and facilitate dozens of design thinking workshops, coaching an empathetic mindset, insight gathering instincts, and accountability for delivering user value.