Favorite part: Learning a few months after my coaching engagement had ended that my client’s new website, which was developed while I was serving as coach, had nearly doubled their online sales.
Hardest part: Building the trust necessary to discuss strategic changes with someone that has run this business for over 30 years.
Immersing myself in my client’s business and challenges taught me the importance of relationships at any level of business. Every recommended action meant reaching out to a person, not a business or a service. Particularly in Ithaca’s small community, where there were frequently only a handful of professionals that could help. I soon learned the importance of building relationships with every person contacted, as we would likely need to speak to them again. In an objective business school world, creating a new website means hiring the best web design agency you can afford. In my client’s reality, it was more important to find a design firm that they trusted and liked to work with. Once again, cultural fit trumped efficiency.